Team Name Rules

Some Team Names-Basic Information

• Teams require at least 2 licensees
• d.b.a.’s (“Doing Business As”) must be used when the agent’s surname (last name) is not used in the team name or something else is added along with a surname.  For example, the “Beverly Steiner Team” is acceptable. Adding “Fine Homes” to make it “The Beverly Steiner’s Fine Homes Team” is NOT. It now requires d.b.a.  because it is now considered a fictitious name.  A first name only cannot be used as part of a team name also.
• Team name must always contain with one of the following terms “team” or “group or “associates” 
• Team names cannot imply an entity i.e. The Smith Partners Group.”
• All team names must be approved by Keller Williams and processed with help of staff.  Contact the Contract Support Manager for further information.